One way of connecting indirectly to customers on Facebook is to lurk passively and track comments relating to the library.
A few years ago, before the RSL refurbishment and re-purposing, I searched Facebook for RSL/Radcliffe Science Library and was horrified to discover 'RSL = Really Shitty Library' site. It was an attack on the architecture, stern front line image, and unfriendly notices. Very extreme, unfair, a minority opinion, etc. but with considerable public damage.
Not related to the facebook site, we've addressed all the areas that the site attacked us for. Trouble is, that facebook site remains in place and can't be taken down.
Perhaps we should consider launching our own official facebook page which presents a positive image - and perhaps 23 things will give us the impetus to action this.
Subscribe to:
Post Comments (Atom)
I remember seeing that group, and it's certainly a lesson in how you can't control what people say about you. However as you say you can put your own positive things out - if you made an RSL page it would come up higher in the search listings than the group (I think pages come up first, in general) and then you are controlling what people first come across when they search for you on facebook.
ReplyDelete